2016-2024
While I was at Heatonist, I focused on creating a visual identity that people could instantly recognize.
When I first joined, all they had was a logo and a basic sticker with the flagship address. Over the years, I took the lead on building their website and shaping the brand's look. We went for fun and colorful designs that took inspiration from pepper colors like Scotch Bonnet, Habanero, and Ghost Pepper. I really enjoyed developing playful communication and paying attention to the little details that showed off the high quality of the products and how much we cared about the customer experience.
Client: Carbon Gap
2022
The goal on this project is to make all the information around the work done by Carbon Gap. Re designing and proposing a different information architecture that allows the user to educate themselves on the company ethos.
Lifestyle product photography used in the heatonist website and social media.
Label design for Heatonist’s exclusive sauces
